A Diagnostic by Jasmine Hutcherson

Visual Authority
by Design.

Most service-based businesses don't have a marketing problem — they have a Foundational Asset problem. This 20-point diagnostic audits the photos, videos, and visual content your business actually owns, and reveals exactly where your positioning is leaking authority.

You'll leave with a personalized score, a category-by-category gap analysis, and a clear next step in your growth journey — saved permanently to your client portal so you can track your progress over time.

This assessment takes about 4–5 minutes and will evaluate the six categories that make up your Foundational Asset Library™. At the end, you'll receive your personalized Foundational Asset Score™, identify your biggest gaps, and get recommendations for your next steps.

20 Questions · Approx. 4–5 Minutes
Editorial studio still life with a film camera, magazines, and espresso
The Framework

Six categories that shape how a modern business is perceived.

01

Identity Assets

Who are you?

02

Authority Assets

Why should people trust you?

03

Brand Story Assets

Why do you do what you do?

04

Offer Assets

What do you actually sell?

05

Lifestyle Assets

Who are you beyond the work?

06

Motion Assets

Reusable B-roll for future content